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BAC Middle East
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SEARCH ENGINE OPTIMIZATION SPECIALIST

Job Description and Requirements

Key Responsibilities
· Perform ongoing keyword discovery, expansion and optimization
· Research and implement search engine optimization recommendations
· Research and analyze competitor advertising links
· Develop and implement link building strategy
· Work with the development team to ensure SEO best practices are properly implemented on newly developed code
· Work with editorial and marketing teams to drive SEO in content creation and content programming
· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
· Monitoring and optimizing several hundred actively managed keywords
· Develop and manage metrics; understand and implement conversion codes for the purpose of tracking
· Manage regular reporting and tracking, report metrics appropriately and flag issues for internal stakeholders
· Propose new internet marketing strategies and methodologies
· Manage day-to-day company relationships through presentations, written reports and conference calls

Required
· Proven SEO experience
· Solid understanding of performance marketing, conversion, and online customer acquisition
· In-depth experience with website analytics tools
· Up-to-date with the latest trends and best practices in SEO
· Working knowledge of Google Search Console, Bing Webmaster and Google Analytics.
· Copy-writing skills and Content Creation
· Superior research and analytical skills