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ERC International
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Digital Performance & Analytics Manager

Job Description and Requirements

NATIONALITY: Emirati

Employment type: Full Time

LOCATION: Dubai

EXPERIENCE:

  • Minimum 5 years of advanced analytics experience ideally within the Telecom industry,
  • At least 2-4 years related to e-commerce and self-service web analytics.
  • Excellent data analysis skills. Ideal candidate must have strong experience interpreting and analyzing complicated, disparate, large-scale data sets and visualizing findings in a way that conclusions and recommendations can be easily drawn

EDUCATION:

  • BA/BS with significant coursework in marketing, mathematics, statistics or economics.
  • MBA or equivalent preferred

  RESPONSIBILITIES:

  • Responsible for managing and continuously improving Digital channel KPI and performance reporting and analysis
  • Ability to manage complex reporting and gather meaningful/actionable insights from large data sets
  • Collaborate with internal teams to advise on comprehensive measurement strategy, digital KPIs, and benchmarks.
  • Provide customer and web metrics analysis and recommendations to increase traffic, engagement and conversion.
  • Collect, analyses, interpret and summaries complex data in presentation format to aid customer experience and commercial decision making
  • Create and distribute weekly, monthly, seasonal and ad hoc reports and web analytics recaps.
  • Analyze multi-source data to inform cross channel strategic insights.

Knowledge & Skills:

  • Thorough understanding of website metrics, data analysis and reporting tools
  • The candidate should have exceptional analytical skills and be able to translate analysis into actionable recommendations to help achieve revenue goals and improve customer experience.  
  • Ability to identify business questions, analyse data, draw conclusions, build a strong and persuasive narrative around the data, and develop actionable recommendations
  • Ability summarise digital touchpoint research in order to produce valuable strategic business insights and actionable results
  • Strong verbal and written communication skills and the ability to clearly communicate research results and conclusions in written reports and presentations
  • A strong understanding of online marketing coupled with core skills of search – both paid and organic
  • Experience of working in e-commerce environment