Saudi Aramco
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Content Marketing Designer

Job Description and Requirements

• A bachelor’s degree in a communication, public relations, English, or a related field in arts. A master’s degree is preferred.
• A minimum 20 years of experience in media relations gained from either agency or in-house communications setting, ideally in energy or oil and gas sectors.
• Native English speaking proficiency with excellent oral and written English language communication skills.
• Confident communication and presentation skills.

Duties & Responsibilities:
• Lead the content marketing for corporate brand promotion(s). 
• Coordinate the alignment of subsidiary brand executions to ensure alignment with corporate goals.
• Manage development and execution of content utilizing internal and/or external agency contracts, including contract administration, assessment, and execution against deliverables.
• Creatively execute and develop content campaigns to ensure ongoing alignment with corporate messaging and identified brand deliverables.
• Be accountable for all content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
• Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives within defined budgets.
• This role requires a brand publisher mindset to create the content our audience(s) is looking for and then to optimize the path to conversion while building/enhancing brand equity.
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement. Develop editorial governance to ensure consistency with our brand and its identity and tone.
• Develop and manage annual editorial calendar and organize workflows.
• Channel management of digital content hubs and all supporting social channels including email/newsletters.
• Utilize the basic best practices of the main social media channels and use relevant rationale to choose which content and approaches to work on.
• Measure and optimize of the program on a regular and ongoing basis.
• Manage all creative resources including designers, writers, and other agency personnel (internal and external) to maximize efficiencies while meeting deadlines consistently.
• Experience with Google Analytics, WordPress, etc., or similar analytical measurement tools.