Saudi Aramco
This job is closed

Senior Marketing Specialist

Job Description and Requirements

Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
10+ years of experience in advertising, duty-free marketing, and/or sports sponsorship.
Strong written and verbal communication skills.
Should be able to adapt to a multicultural environment.

Duties & Responsibilities:

  • Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations. 
  • Plan and conduct market research to assess the communication strategy and the organization positioning. 
  • Identify, develop, and implement a communication strategy to effectively engage with stakeholders.
  • Set specific marketing goals that align with the overall direction and business goals.
  • Track and measure marketing outcomes including marketing activities, response, and ROI.
  • Forecast market trends and research market to identify new opportunities.
  • Generate innovative ideas to promote our brand and our products.
  • Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans.
  • Help maintain the organization's corporate image and identity.
  • Evaluate Marketing programs to determine whether they are compatible with the organization’s strategy.
  • Develop creative briefs for the various programs and initiatives. 
  • Prepare and supervise the production of publicity brochures, handouts, leaflets, promotional videos, and photographs.
  • Develop and implement a sponsorship sales plan for increasing revenues in a cost-effective manner. Target objectives include increasing sponsorship sales and creating sponsorship products and licensing deals, to meet or exceed the overall business objectives.
  • Develop and implement an annual trade show or other events to assist in achieving the business objectives.
  • Develop, maintain and implement sponsorship program guidelines to increase sponsorship recruitment, satisfaction, and support.
  • Manages all sponsorship activities. Responsible for sponsor prospecting, proposal customization and presentation, contract revision and servicing, sponsor follow-up and support, trade shows development and representing the company at industry functions.
  • Ability to prepare and present concise reports, proposals, and presentations.
  • Other principle duties as spelled out in the internal procedures documents of incumbents assigned to respective divisions within the organization.