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Digital marketing Specialist

Job Description and Requirements

Job Description

·      Knowing the basics of marketing
·      Knowing how to plan and having the ability to manage time
·      Having creative and good presentation skills
·      Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
·      Know how to plan, create and implement a marketing strategy
·      Understand the key measurement tools available
·      Developing social presence and advocating brands effectively
·      Stay current in marketing trends and news e.g. Google updates and changes in algorithms
·      Design digital media campaigns aligned with business goals
·      Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
·      Establish our web presence to boost brand awareness
·      Maintain a strong online company voice through social media
·      Liaise with Marketing, Sales and Product development teams to ensure brand consistency
·      Suggest and implement direct marketing methods to increase profitability
·      Monitor ROI and KPIs
·      Stay up-to-date with digital media developments

Skills

 
·      5 years+  experience in Marketing & Search Engine Optimization tools  
·      Proven work experience as a Digital Marketing specialist or Digital Media
·      Solid knowledge of SEO, social media, Google Analytic, email marketing, PPC and SEM)
·      Experience with visual communication principles
·      Familiarity with web design and content management systems
·      Excellent analytical and project management skills
·      An ability to multitask and perform under tight deadlines
·      Strong verbal and written communication skills
·      BSc degree in Marketing, Digital media or relevant field
·      Additional qualification in web design or animation is a plus