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Alshaya
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Marketing Manager - Home Delivery

Job Description and Requirements
  • Define (in some cases) and guard brand’s positioning, image and tone of voice across all customer-facing interfaces
  • Strategies and execute marketing and communication initiatives based on best practice and relevancy
  • Align marketing activities with brand growth plans, and market-specific challenges and opportunities
  • Strategize and lead campaign definition, planning and execution across multiple channels, with the involvement of multiple stakeholders (e.g. define audiences and targeting opportunities with partner agencies, work with the operations team to optimize in-store experiences through experiential marketing, come up with topical campaigns specific to each market through utilizing social listening tools, etc.)
  • Work closely with the loyalty team to support and integrate CRM planning and activities with brands
  • Continuously evaluate, identify opportunities to optimize brand performance through cost-effective marketing initiatives
  • Educate and upskill self, as well as fellow brand marketing teams on best practices and new developments
  • Manage a team of marketing executives, coordinators and graphic designers

Requirements:

  • 5+ years experience from execution as well as strategic roles – agency and/or client side
  • Bilingual language ability, with Arabic at the centre of strategic and design thinking.
  • Experience defining and managing campaigns across digital, e-commerce and social media channels. Wider knowledge of digital marketing channels, such as affiliation, mobile, web and email and how these integrate from a strategic point of view would be ideal.
  • Commercially savvy with experience in managing marketing activities against sales/revenue targets.
  • Proven skills in optimizing customer experience and growing revenue from marketing and CRM campaigns.
  • Ability to manage a large number of stakeholders and remain focused on key priorities in a fast-paced environment.
  • A collaborative approach with confidence influencing stakeholders such as operational teams and senior management.
  • Innovative and passionate about marketing in general, and food in particular.
  • Experience working across multiple markets. (experience in the GCC and/or MENA market considered as a plus)
  • Excellent presentation skills.