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Saudi Aramco
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Digital Marketing Strategist

الوصف ومتطلبات الوظيفة

Essential: Bachelor's degree in advertising, design, digital communication, or a related field.
A documented, proven track record for driving results through SEO or a related interactive performance media discipline.
Preferably, a minimum of 2-3 years of SEO/SEM experience. 
Experience in client services in related disciplines (PPC, Display Media, Social Media, etc.) is a plus.
Creativity. You should be a marketer/advertiser as much as you are an SEO.
A strong customer service orientation and the ability to communicate with different types of stakeholders.
Knowledge of white hat SEO/SEM methods and best practices.
Knowledge and understanding of current search engine algorithms/methods.
Exposure to off-site SEO and understanding of how content promotion fits into an enterprise SEO strategy.
Basic programming and web design knowledge, and how it affects SEO.

Duties & Responsibilities:

  • Fulfill delivery of SEO strategy, including: keyword phrase research, technical/performance website audits, user experience as it relates to SEO, and off-site performance.
  • Manage multiple long-term SEO campaigns. Deliver recommendations and monthly performance reports.
  • Develop and oversee execution of strategic online customer acquisition plans designed to maximize volume, conversion, and ROI.
  • Research and analyze industry changes/developments in search engine optimization.
  • Navigate a variety of analytics tools to mine the appropriate performance data (experience with analytics programs (e.g., Google Analytics, Adobe Analytics, Moz, Bright edge, Tableau, etc.) is an asset.